You probably know the myth of innovation as a sudden flash of insight that comes from nowhere. We read about that "aha" moment, or that light bulb turning on in the mind of some inventor or innovator, and this is true to an extent. Einstein really did get flashes of insight while shaving in the morning. However, he was of course working on the particular problems he had insight into, and he didn't suddenly have ideas for new kitchen gadgets or movie plots.
Einsteins innovations, in other words, no matter how "sudden" the original ideas were, came from past and present mental work. It is like a singer who works at his craft for ten years and then becomes an "overnight success." Innovative people only have "sudden" new ideas because they have habitually worked and thought in certain ways for some time. If you want to become an innovative thinker, then, why not start cultivating those mental habits?
Mental Habits Lead To Innovation
Problems can be opportunities. "Problem" may have a negative connotations, such as being a hassle or stressful, but any problem can lead to an innovation that improves our lives. Not knowing the time lead to clocks small enough to put on our wrists. Nasty diseases lead to sanitary sewer systems. Start looking for opportunity in every problem. Even a mundane problem like not having enough storage space could lead to a new innovation. You may just build a plywood floor in the attic, but you could invent a new type of outdoor storage unit.
Innovation begins with understanding the key elements. Metal, wood or glass are not key elements of a door to an innovator. A way to get in, a way to keep others out - these are key elements. Begin with these, and soon you're imagining new ways to make a door. You could design a door that is opened by your voice (nice when your hands are full), or one that shuts and locks itself when anyone else approaches. Think of the key elements in things.
Attitude helps innovation. The creative problem-solving technique of concept-combination involves combining two ideas to see what new idea or product results. The crucial point is that you assume there will be a useful new idea. Starting with that assumption, your mind will work overtime to produce something. A shoe and a CD have nothing to do with each other, but it took just a minute to imagine a CD player with headphones that only plays the music correctly if a jogger maintains his ideal pace. When you assume there is something there you'll often find something.
Playfulness helps innovation. A playful mind is a creative mind, and while high IQ doesn't correlate with creativity, put it together with playfulness, and you have an Einstein. Remember, he imagined himself riding on a beam of light in order to arrive at his theory of relativity. Why not start playing with ideas and things, in your mind and in your surroundings. Innovation should be fun.
Friday, 7 January 2011
What is Creativity?
Here in England September represents the end of Summer and the beginning of Autumn as well as the start of the new school year and the start of many new initiatives in business, life and lots more besides.
When anyone is looking to make any kind of change in their life, often the approach they take needs to become attractive or appealing in order for them to maintain it and often it may not remain attractive or appealing for as long as we like. I get lots of people that tell me that they find it difficult to maintain enthusiasm or keep on investing the required levels of energy in order to make a real success of a project or a goal.
So, for that reason, I want to talk about enhancing creativity today. When you become more creative, you can begin to make more out of your every day experiences and perceptions of what it is that you are doing, you can make life more colourful and have more fun and joy when you are more creative.
So what actually is Creativity?
Good question. We can all be creative; creativity is about making new connections - and that is literally physiologically true within our neurology. Creativity is the mind's growing edge. It often involves a lot of discovery. By creating new connections you build your brain power and develop mental and interpersonal flexibility which can begin to heighten your ability to do a huge array of things with more and more ease.
Imagine this; every time you link two things together, you create a third entity. That new connection can itself then connect with other ideas, additional possibilities. Imagine the impact this can have throughout a system like your brain!
Neil Armstrong first stepped onto the moon in 1965. That event changed our beliefs and thoughts about the universe. It also altered thoughts and beliefs about human inventiveness and skill: this event helped us to recognise that if we want something enough, we can find ways to do something that we may have believed to be impossible before. I reckon this gave may people some powerful and liberating thoughts and beliefs about human capability. I heard on the radio recently that there are also plans to land on Mars now! I always fancied being an astronaut.
Being creative on an individual level has the same potential: when you connect things together, you go beyond both of them; and you have the possibility of forming new beliefs about yourself and your potential. I remember when I was first learning about NLP, hypnosis and my other beloved subjects, I was so excited, I would read so much material that I felt like my brain was literally growing and stretching. That's not too scary is it?
I love working with children. They have such a vivid imagination, I can remember when I used to play football for hours and days on end as a youngster, I was not just imagining scoring in the World Cup final, I really was actually
there at Wembley Stadium scoring that goal, I am telling you I was there! Children are amazingly creative, each of us has been a child (some still are!). Children show their creativity in the way they discover their environment and make their own meanings of it. Many children create new worlds while playing with toys, they don't need elaborate or sophisticated toys, equipment or props, the meaning comes from within them; the meaning comes from out of themselves.
You need to give yourself permission and time (and energy) to make new connections and links which is what creativity is all about. It is about the process rather than the outcome or the final product. You can be creative at home or at work, when changing habits, updating behaviours, resolving issues, or just making life happier in any way you can. You can be creative with words, ideas, thoughts, materials, food and the kind of fun you have. You can be creative with your surroundings or with your internal world.
In addition to this, creativity creates something new. That's right, even if every ingredient is already known to you or is familiar. An insight for example, is creative because the new conclusion is gleaned from information you already had; it is the new perspective that makes the difference.
Above all, being creative returns us to that state where we are scoring goals in World Cup finals. It is about being absorbed and enjoying doing what you are doing, paying attention to detail, having a grand vision, being excited and playful, wondering what would happen if...
When anyone is looking to make any kind of change in their life, often the approach they take needs to become attractive or appealing in order for them to maintain it and often it may not remain attractive or appealing for as long as we like. I get lots of people that tell me that they find it difficult to maintain enthusiasm or keep on investing the required levels of energy in order to make a real success of a project or a goal.
So, for that reason, I want to talk about enhancing creativity today. When you become more creative, you can begin to make more out of your every day experiences and perceptions of what it is that you are doing, you can make life more colourful and have more fun and joy when you are more creative.
So what actually is Creativity?
Good question. We can all be creative; creativity is about making new connections - and that is literally physiologically true within our neurology. Creativity is the mind's growing edge. It often involves a lot of discovery. By creating new connections you build your brain power and develop mental and interpersonal flexibility which can begin to heighten your ability to do a huge array of things with more and more ease.
Imagine this; every time you link two things together, you create a third entity. That new connection can itself then connect with other ideas, additional possibilities. Imagine the impact this can have throughout a system like your brain!
Neil Armstrong first stepped onto the moon in 1965. That event changed our beliefs and thoughts about the universe. It also altered thoughts and beliefs about human inventiveness and skill: this event helped us to recognise that if we want something enough, we can find ways to do something that we may have believed to be impossible before. I reckon this gave may people some powerful and liberating thoughts and beliefs about human capability. I heard on the radio recently that there are also plans to land on Mars now! I always fancied being an astronaut.
Being creative on an individual level has the same potential: when you connect things together, you go beyond both of them; and you have the possibility of forming new beliefs about yourself and your potential. I remember when I was first learning about NLP, hypnosis and my other beloved subjects, I was so excited, I would read so much material that I felt like my brain was literally growing and stretching. That's not too scary is it?
I love working with children. They have such a vivid imagination, I can remember when I used to play football for hours and days on end as a youngster, I was not just imagining scoring in the World Cup final, I really was actually
there at Wembley Stadium scoring that goal, I am telling you I was there! Children are amazingly creative, each of us has been a child (some still are!). Children show their creativity in the way they discover their environment and make their own meanings of it. Many children create new worlds while playing with toys, they don't need elaborate or sophisticated toys, equipment or props, the meaning comes from within them; the meaning comes from out of themselves.
You need to give yourself permission and time (and energy) to make new connections and links which is what creativity is all about. It is about the process rather than the outcome or the final product. You can be creative at home or at work, when changing habits, updating behaviours, resolving issues, or just making life happier in any way you can. You can be creative with words, ideas, thoughts, materials, food and the kind of fun you have. You can be creative with your surroundings or with your internal world.
In addition to this, creativity creates something new. That's right, even if every ingredient is already known to you or is familiar. An insight for example, is creative because the new conclusion is gleaned from information you already had; it is the new perspective that makes the difference.
Above all, being creative returns us to that state where we are scoring goals in World Cup finals. It is about being absorbed and enjoying doing what you are doing, paying attention to detail, having a grand vision, being excited and playful, wondering what would happen if...
How To Increase Creativity
To increase creativity, you need to do two things. First, you need to encourage it. Second, you need to train your brain. Start on both of these right now, and you can experience greater creativity today.
Encourage creativity and you'll increase creativity. This is true of most things you want to see more of in your life. Encouragement can work wonders. How do you encourage creativity, though?
First, by paying attention to it. Your subconscious mind tends to give you more of what you pay attention to. If you ignore the creative aspects of your life, you are telling your subconscious that they are unimportant. If you consciously note when you are creative, and you look for opportunities to be creative, your subconscious mind will start feeding you more creative ideas. Look for it and you'll find more of it.
Another way to encourage and increase creativity, is to write your ideas down. Keep an "idea journal." If you do this regularly, you'll notice that you often start having more ideas the moment you start to write. A so-so idea may normally be forgotten, but by writing it down, you may remember it, your subconscious works on it, and it can transform into something very creative.
You can also encourage greater creativity in yourself by putting creative ideas into practice. If you paint or write, for example, try anything new. Even just driving a different route to work to see if it is quicker can help. The point is to get you mind working outside of its regular patterns.
Just changing your surroundings can encourage creativity. If you want more creativity in your love life, go hike up a mountain with your partner. If you write, try sitting on a roof to write. If you need new ideas for your business, take a notebook to the park and sit by the duck pond. A change of enviroment can get your brain out of it's ruts.
Creativity Training
If you want to dramatically increase creativity, develop creative habits of mind. Watch a good comedian and you'll see that she has trained her mind to look for the "different angle" on everyday things. You can train your mind to do the same.
Challenge assumptions, for example, until it becomes habit. Looking for ways to get customers into your store? Stop and say, "Do I really need more customers?" The question suggests other creative solutions, like finding ways to make more money off existing customers, or ways to cut expenses. These may lead to more profitable ideas. Challenge assumptions to increase the creativity of your solutions.
As you drive to work, randomly choose anything around you and ask how it may be connected to whatever problem you are working on. A helicopter overhead might make you think about a way to track where the car goes when you loan it to your kids. A palm tree may lead to a new design for patio umbrellas.
The above techniques are called "Assumption Challenging" and "Random Presentation," and are two classic creative problem solving techniques. There are dozens more. Train your brain to habitually use these, and provide it with a little encouragement, and you really can increase your creativity.
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